Universal's new Trolls movie, World Tour, skipped theatres and released digitally where it enjoyed massive success, bringing in $100 million in rentals over its first three weeks in the US. Not everyone is thrilled, however. One of the largest global movie theatre chains, AMC Theatres, has fired back at Universal, and is now vowing to never show another Universal film again.
Universal CEO Jeff Shell told The Wall Street Journal that the success of Trolls World Tour in its new digital format demonstrated that paid video-on-demand can be a viable option for studios. He added that Universal plans to release its future movies digitally and in theatres. The digital release came amid the COVID-19 crisis where theatres globally are closed.
However, these comments ruffled the feathers of AMC boss Adam Aron. In a statement (via The Hollywood Reporter), Aron said Shell's comments were "disappointing."
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