Disney's National Treasure movies starring Nicolas Cage were huge hits at the box office, collectively making more than $800 million worldwide across two instalments. However, a third film never materialized, and now producer Jason Reed--who worked at Disney at the time but has since left--explained one of the reasons why.
He told Collider that, simply put, Disney was never able to make National Treasure a bonafide franchise by incorporating it into its parks or selling a significant amount of merchandise.
"I think part of what happened ... even though the movies themselves were extremely successful, and had a really strong fanbase; it's a movie that gets brought up all the time, particularly the first one. Unfortunately, the company was never able to capitalize on it as a franchise," Reed said.
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