Sacha Baron Cohen's new Borat film is a huge hit for Amazon. "Borat Subsequent Moviefilm" drew in tens of millions of viewers on Amazon's Prime Video service throughout its opening weekend, the company announced.
That's a global number, Amazon says. Here in the States, Variety reports that TV analytics provider Samba TV estimates viewership for Borat 2 at around 1.6 million homes, though Amazon apparently disputes that number, preferring less-specific statistics. Samba TV notes that based on their estimates, Borat beat out Disney's Mulan, though it's important to note that Disney asked its paying Disney+ subscribers to shell out an extra $30 to watch its latest live-action adaptation.
"During its opening weekend, [Borat 2] was streamed by tens of millions of customers," Amazon wrote in a press release. "Within the first few hours of the watch party on Thursday night, a million plus fans tuned in to interact live with Borat himself and participate in a dance party with fans around the world."
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