Head into Fortnite any day of the week and in its real-money virtual store, the Item Shop, you'll find a handful of character outfits, or "skins," on offer for a limited time. Superheroes like Wonder Woman and Captain Marvel, athletes like LeBron James and Harry Kane, streamers like Ninja and Loserfruit, and so many more return every few weeks or months and are routinely spotted in any pre-match lobby performing TikTok dances, lighting the Bat-Signal, and singing the internet's unofficial anthem, Rick Astley's "Never Gonna Give You Up."
The initiative to bridge the gap between Fortnite and, well, everything has been growing quickly over the last year. Among the dozens of Marvel, DC, and Star Wars heroes, Grammy-winning musicians, and otherworldly gaming icons like Master Chief and Kratos, some Fortnite players have been talented enough to earn a spot on the digital shelf not through their likeness, but through their artwork. Fan-made skins have been in the game since its early days, and today some of the game's most beloved and oft-seen characters came from the minds of regular players.
How does one go from sharing fan art online to having their character concepts being made a reality in one of the planet's biggest properties? I spoke to several creators to figure that out, and they all unknowingly echoed a similar sentiment: Epic is paying close attention.
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