Sony Pictures has announced that the first trailer for Spider-Man: No Way Home has set a new record for most views for a trailer over its first 24 hours. The film's teaser trailer picked up 355.5 million views worldwide, which beats the record set by Avengers: Endgame (289 million views).
For comparison, Far From Home's most popular trailer reached 135 million views in its first 24 hours, so No Way Home's trailer doubled that. Sony Pictures also called out the social media buzz for No Way Home, with 4.5 million mentions on social media over its first 24 hours.
Part of what might have driven increased interest in the No Way Home trailer was the fact that it leaked ahead of time, generating potentially even more buzz than it otherwise would have.
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