Microsoft has reached a deal to become the official gaming partner of England's national football teams. The multi-year deal, the terms of which were not disclosed, makes Xbox the official partner for England's men's and women's teams, along with the eLions eSports team, and Wembley Stadium itself.
Additionally, Microsoft said in a news release that it is working with The Football Association on a "grassroots gaming campaign" to help create "exciting experiences for football and gaming fans across the nation."
The first stage of Microsoft's partnership with the FA kicks off with a new branded message, "When Everybody Plays, We All Win." Microsoft and the FA said they have a "shared vision of inclusivity in play" in both digital worlds and in real life. This message is especially noteworthy following England's loss in the Euros final when several members of the club received horrific and disturbing messages of hate.
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