Control Publisher Learned From Cross-Buy Backlash, Future Games Will Use Smart Delivery

In an interview with GamesIndustry.biz, publisher 505 Games acknowledged the controversy around the upgrade path for Control Ultimate Edition on PlayStation 5 and Xbox Series X|S.

When Control Ultimate Edition was first announced last year, it was revealed that those who had bought the original Control back in 2019 for PS4 and Xbox One would not be able to upgrade that copy of the game to the Ultimate Edition. The only way to be eligible for the new-generation versions of the game was to purchase Control again via its Ultimate Edition on PS4 and Xbox One.

Despite initiatives like Microsoft's Smart Delivery, that allowed players to receive both Xbox One and Xbox Series X|S versions of a game when purchased on the platform's ecosystem, 505 Games president Neil Ralley said that it was something that the industry had never faced before.

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