During TheWrap's digital event, TheGrill 2021, Take-Two CEO Strauss Zelnick said that Xbox Game Pass subscribers have reached the 30 million mark. This comment was made during a roundtable discussion that included Xbox executive Phil Spencer.
When the topic of business models and subscriptions in the games industry came up during the discussion, Spencer said that he thinks business models are key in the creative process of making games. Additionally, diverse business models allow for the most diverse output. However, he still appreciates the fact that consumers still purchase games at retail and are invested in buying content.
He spoke about Xbox Game Pass, saying, "We think about it as bringing more games to more people, but not as a replacement for retail. In fact, we had our biggest year in retail ever last year while our subscriptions were growing."
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