The latest Activision Blizzard quarterly earnings call devoted a substantial amount of time to the mobile realm, with the company revealing the importance of mobile gaming in their future plans.
The company called the mobile market "a real priority" with "a lot of investment" and the hiring of "hundreds of mobile developers" underway. The goal, according to president and COO Daniel Alegre, is to have every major Activision Blizzard franchise on mobile devices.
"Mobile is the ultimate driver of reach with almost 3 billion smartphones worldwide forecasted to be 4 billion in the next five years," Alegre said during the call. "We are doing ourselves and our community a disservice if our games are not on those platforms, which is why mobile is so important to our strategy. The opportunity is crystal clear."
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